It started with an
Oof moment. 🧸
A personal experience turned into a simple idea: make Oof moments disappear.
We're a newly married couple.
We were enjoying our new life together, trying new things and enjoying the little moments.
One day, we ordered some lingerie.
Then our parcel arrived.
My wife received the parcel. My mother seen the parcel and asked randomly...kya hai esme beta? (What is in the parcel?)
And suddenly... “Oof. What do we say now?”
We made up an excuse and saved ourselves from the explaining moment.
That little Oof stayed with us. 💭
We realised that buying something personal shouldn't mean worrying about who might see the parcel.
So we created Oofye. 💜
Our answer to the Oof moment was simple.
Pick what you love
Choose your lingerie without hesitation.
We hide the Oof
We tuck it safely inside a cute plushie with discreet packaging.
Receive your plushie
Everyone sees a plushie. You know the secret. 🤫
Our mission
Make intimate shopping feel private, comfortable and fun.
No worrying about the parcel. No explaining what you ordered.
Just enjoy what you choose — without the Oof.
Our vision 🧸
We started with one Oof moment. Today, we have dozens of cute plushies with lingerie tucked safely inside at our home.
No one knows what's inside except us.
We want to make a world where intimate shopping never comes with an “Oof."